El Paso, Texas – Visit El Paso, the City of El Paso’s destination marketing organization, is excited to welcome media guests, tour operators, event rights holders, convention meeting planners, tourism industry partners and international industry guests to the Sun City for a Fall Familiarization (FAM) Tour. This exclusive event, taking place from Wednesday, October 9, to Sunday, October 13, will give travel trade professionals a comprehensive experience of El Paso’s offerings as a premier travel destination.

The FAM tour is designed to provide participants with firsthand knowledge of the city’s diverse attractions, accommodations, dining experiences and event venues. The guests will gain an understanding of El Paso’s culture, culinary scene and versatile facilities, providing a chance for discovering how the city can be utilized for a variety of travel and event needs, helping to better serve clients and craft unforgettable experiences. All guests are visiting El Paso for the first time – each of them chosen through specific selection criteria with the goal of bringing their prospective events to El Paso and to spur media coverage of El Paso and the surrounding areas.

“We are thrilled to showcase El Paso’s unique charm and capabilities during this FAM tour,” said Brooke Underwood, Executive Director at Visit El Paso. “The FAM tour offers an invaluable opportunity for our industry partners to see firsthand how our city can cater to diverse travel interests, from leisure tourism to large-scale events and conferences.” Throughout the tour, guests will visit key locations across the city, including a curated selection of local restaurants that highlight El Paso’s culinary heritage. Participants will tour several deluxe hotel accommodations available and visit the El Paso Convention Center campus and event venues, local attraction sites and more.

Attendees will also experience two of El Paso’s most anticipated events, the Amigo Airsho at Fort Bliss and Downtown El Paso’s 16th annual Chalk the Block. Both events will introduce guests to the city’s lively event scene. The Fall FAM tour is part of Visit El Paso’s ongoing efforts to educate the travel trade on the city’s versatility and encourage future bookings for both business and leisure travelers.

The mission of Destination El Paso is to provide convention, tourism, venue, and event management services to visitors, clients and the greater El Paso community so they can enjoy a pleasurable experience that enhances quality of life and generates economic growth.

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