El Paso, Texas – El Paso’s biggest pep rally is back! The 2024 Sun Bowl Fan Fiesta presented by El Paso Live is set to take over the El Paso Convention Center and Convention Center Plaza on Monday, December 30, from 4 p.m. to 10 p.m. This annual celebration brings together the local community and fans of the Louisville Cardinals and Washington Huskies ahead of their highly anticipated matchup on December 31 at 12 p.m. in Sun Bowl Stadium at The University of Texas at El Paso.

Fan Fiesta promises an unforgettable evening filled with live performances, music and plenty of fanfare with this year’s exciting schedule of events:

• 4:00 PM Mariachi and Folklórico Performances Kick off the festivities in the Mount Franklin Lobby of the El Paso Convention Center with performances by mariachi ensembles and folklórico dancers.

• 4:45 PM Welcome Address by Bernie Olivas Bernie Olivas, President of the Sun Bowl Association, will deliver a special welcome address to fans and attendees.

• 5:30 PM Parade and Battle of the Bands A parade will wind through Downtown El Paso, culminating in a Battle of the Bands performance featuring the marching bands of the Louisville Cardinals and Washington Huskies.

• 7:15 PM – 10 PM Special Musical Performances Guests will enjoy music by the 80s-inspired band, The Spazmatics, in Hall A of the Convention Center, with an encore performance at 8:45 p.m.

• 8 PM – 11 PM DJ Johnny Kage will entertain guests with a live set at the Convention Center Plaza from 8 p.m. to 11 p.m.

The mission of Destination El Paso is to provide convention, tourism, venue, and event management services to visitors, clients and the greater El Paso community so they can enjoy a pleasurable experience that enhances quality of life and generates economic growth.

ABOUT ASM GLOBAL

Award-winning ASM Global is the world’s No. 1 development and full-service venue company focused on client-first approaches for driving significant financial success. The company’s elite network spans five continents featuring a portfolio of more than 400 of the world’s most prestigious arenas, stadiums, convention/exhibition centers and performing arts venues.

ASM Global translates its unique visionary ownership experience into innovative project development, planning and execution; content programming; curated guest-immersive experiences; locally tailored solutions; and optimized revenue streams for our client’s properties and surrounding communities. Focused on value creation and economic growth, ASM Global realizes venue business potential to elevate the profitability and profile of our clients and partners. We cultivate strong, inclusive relationships with the communities we work and live in while championing the welfare and development of our employees and small-business partners, resulting in a more cohesive, resilient and vibrant community.

ASM Global’s expertise and commitment extends across existing venue management, new venue development, and transformative renovation projects across the most exciting properties in the industry, including Kai Tak Sports Park (Hong Kong), Caesars Superdome (New Orleans, Louisiana), The Moscone Center (San Francisco, California), AO Arena (Manchester, U.K.), The Greek Theatre (Los Angeles, California), Desert Diamond Arena (Glendale, Arizona) and Fishers Event Center (Fishers, Indiana)