El Paso, Texas– The City of El Paso and Destination El Paso proudly welcome the arrival of the Bowl Season Association to the El Paso Convention Center on April 15. This three-day event is a testament to El Paso’s growing prominence in the sports landscape and the spirited college football community in the region.

The association for Bowl Season serves as the collective association of every college football bowl game in the nation. The organization serves its membership by focusing on communication and advocacy with stakeholders in college football, creating operational efficiencies by expanding business relationships, strategic partnerships, professional development opportunities and revenue generation through corporate partnerships.

Bowl Season announced the finalists for the second class of the “Bowl Season Besties Awards” – created to recognize the “best of the best” among the bowl games memberships. Winners will be announced during the annual meeting on April 17. The Tony the Tiger Sun Bowl is currently a finalist to receive the “Best in Student-Athlete Experience” award.

The mission of Destination El Paso is to provide convention, tourism, venue, and event management services to visitors, clients and the greater El Paso community so they can enjoy a pleasurable experience that enhances quality of life and generates economic growth.

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