El Paso, Texas – The City of El Paso and Destination El Paso are proud to announce El Paso will serve as the host for the 2026 TXDot’s Texas Travel Counselors Conference in conjunction with the 2026 Texas Travel Alliance Travel Expo. This marks a significant win for El Paso, which was last selected to host the prestigious event in 2018. The conference and expo are key events in the Texas tourism industry, inviting tourism professionals, travel media and industry leaders from across the state and the region.

The Texas Travel Counselors Conference, organized by the Texas Department of Transportation, is an annual event focused on promoting travel and tourism throughout the state. The event brings together tourism and transportation professionals, providing a platform for key discussions on infrastructure, marketing and initiatives that help drive tourism growth in Texas. It is an opportunity to share innovative ideas, strategies and best practices that strengthen the tourism economy in Texas.

In conjunction with the conference, the Texas Travel Expo offers attendees an immersive experience showcasing the diverse travel experiences available across the Lone Star State. As part of the Expo, Texas destinations, attractions and hospitality businesses come together to present the best of Texas tourism. Exhibitors highlight their unique offerings, providing networking opportunities for tour operators, travel agents and travel media, with a focus on fostering collaborations that enhance visitor experiences.

“This selection is a testament to the tremendous progress our city has made as a leading travel destination in Texas. We look forward to welcoming our tourism colleagues and showcasing how El Paso is most deserving of its recent accolades as the Stella Award’s Best Destination Marketing Organization (DMO) and bronze winner for Best Convention Center in the Southwest region and Best DMO in Texas, recognized by the Texas Association of Convention & Visitor Bureaus,” said Jose Garcia, President and CEO of Destination El Paso.

The mission of Destination El Paso is to provide convention, tourism, venue, and event management services to visitors, clients and the greater El Paso community so they can enjoy a pleasurable experience that enhances quality of life and generates economic growth.

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Award-winning ASM Global is the world’s No. 1 development and full-service venue company focused on client-first approaches for driving significant financial success. The company’s elite network spans five continents featuring a portfolio of more than 400 of the world’s most prestigious arenas, stadiums, convention/exhibition centers and performing arts venues.

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