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Every year, communities across the country come together to recognize the power of travel—and in El Paso, that impact is felt every single day. From May 3–9, 2026, El Paso proudly joins the nationwide celebration of National Travel and Tourism Week (NTTW), honoring the people, businesses, and experiences that fuel our local economy and shape the spirit of our city.
In El Paso, tourism is more than an industry—it’s a driving force behind opportunity, connection, and growth. With more than 16,000 jobs supported by travel and hospitality, the work happening across our hotels, restaurants, attractions, venues, and small businesses plays a critical role in strengthening our community. From welcoming first-time visitors at the airport to hosting world-class events downtown, the impact of tourism reaches every corner of the city.
NTTW is a moment to recognize those efforts—and to celebrate what makes El Paso truly unforgettable. It’s our chance to spotlight the people behind the experiences: the hospitality professionals who create lasting impressions, the local makers and chefs who bring El Paso’s culture to life, and the event teams who transform our venues into stages for connection and celebration.
Throughout the week, Destination El Paso will host a series of special events and community activations designed to engage both visitors and locals alike. From outdoor experiences and culinary moments to community gatherings and insider opportunities, each event reflects the energy, creativity, and authenticity that define El Paso.
As the city continues to grow as a destination for meetings, sports, live entertainment, and cultural travel, NTTW serves as a powerful reminder of what’s at stake—and what’s possible. Tourism not only drives economic impact; it builds pride, tells our story, and positions El Paso on a global stage.
Join us in celebrating National Travel & Tourism Week and the people who make El Paso shine.
