El Paso, Texas – The Plaza Theatre in Downtown El Paso, managed by Destination El Paso, has earned a prestigious spot in Billboard’s annual end-of-year rankings, placing 23rd among venues worldwide with a capacity of 2,500 or less. The recognition highlights the Plaza Theatre’s remarkable year, marked by an exceptional lineup of performances, revenue earnings and attendance numbers.

In 2024, the Plaza Theatre hosted 78 shows, drawing a total attendance of over 102,000 guests and generating a total gross revenue of $6.5 million in ticket sales.

“This ranking underscores the Plaza Theatre’s status as a world-class destination for live entertainment and cultural experiences,” said Jose Garcia, President and CEO of Destination El Paso. “We are proud to see the Plaza and El Paso celebrated on a global stage and look forward to continuing to deliver exceptional programming to our community and visitors.”

The Plaza Theatre’s standout year featured performances by acclaimed artists and productions, including Leon Bridges, Disney’s Aladdin on Broadway, Two Door Cinema Club, comedian Ralph Barbosa, Sofia Nino de Rivera, Xavi, among dozens of other unforgettable acts. This diverse lineup of events reflects the Plaza’s commitment to offering premier entertainment that appeals to a range of audiences. The Plaza Theatre remains a cornerstone of El Paso’s arts and entertainment scene. The venue has continued to play a pivotal role in the city’s cultural landscape, contributing to the local economy and elevating El Paso as a leading destination for live events.

The mission of Destination El Paso is to provide convention, tourism, venue, and event management services to visitors, clients and the greater El Paso community so they can enjoy a pleasurable experience that enhances quality of life and generates economic growth.

ABOUT ASM GLOBAL

Award-winning ASM Global is the world’s No. 1 development and full-service venue company focused on client-first approaches for driving significant financial success. The company’s elite network spans five continents featuring a portfolio of more than 400 of the world’s most prestigious arenas, stadiums, convention/exhibition centers and performing arts venues.

ASM Global translates its unique visionary ownership experience into innovative project development, planning and execution; content programming; curated guest-immersive experiences; locally tailored solutions; and optimized revenue streams for our client’s properties and surrounding communities. Focused on value creation and economic growth, ASM Global realizes venue business potential to elevate the profitability and profile of our clients and partners. We cultivate strong, inclusive relationships with the communities we work and live in while championing the welfare and development of our employees and small-business partners, resulting in a more cohesive, resilient and vibrant community.

ASM Global’s expertise and commitment extends across existing venue management, new venue development, and transformative renovation projects across the most exciting properties in the industry, including Kai Tak Sports Park (Hong Kong), Caesars Superdome (New Orleans, Louisiana), The Moscone Center (San Francisco, California), AO Arena (Manchester, U.K.), The Greek Theatre (Los Angeles, California), Desert Diamond Arena (Glendale, Arizona) and Fishers Event Center (Fishers, Indiana)