Destination El Paso is looking forward to another exciting year of growth and success, as detailed in the following Marketing Plan. Building upon the momentum of recent achievements, we continue to elevate El Paso’s profile as a premier destination for leisure, travel, meetings, conventions, sports, and the film and creative industries.

This year, we anticipate remarkable results across Visit El Paso, El Paso Live, and El Paso Water Parks. Destination El Paso will continue to develop messaging pillars that best capsulate the Sun City’s fervent charm and appeal, driving growth from visitors, meeting planners, filmmakers, event organizers, and business travelers on domestic and international levels.

The Marketing Team will be developing a new campaign promoting El Paso's safety and distinctiveness to external audiences, while instilling pride within our local community. The Tourism Development department will lead the charge with fresh strategies that highlight the city’s culture, history, and scenic beauty. Through innovative campaigns and strategic partnerships, we will capture the attention of new and returning visitors, ensuring that El Paso remains a compelling destination.

El Paso Live will continue to position our city as a hub for premier events and entertainment. With an exciting lineup of concerts, festivals, and performances planned, we are ready to elevate the live entertainment experience and create memorable moments for both locals and visitors.

The El Paso Water Parks team will focus on promoting family-friendly entertainment with their ongoing dedication to enhancing the visitor experience and expanding amenities. We are confident that this fiscal year will be one of record-breaking achievements, industry accolades, and more. As you continue through the marketing plan, you’ll learn more about the key objectives, strategies and goals that will define Destination El Paso’s vision for growth. Together, we will not only elevate the profile of El Paso but also create lasting, positive impacts for our community, visitors, and partners.