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The hotel was constructed on the site of the Sheldon Hotel, which burned in 1929. In fall 1929 Conrad Hilton began construction. Nineteen days later the stock market crashed and the Great Depression began, yet construction continued. On November 30, 1930, Hilton’s first highrise hotel was opened. At 239 feet (73 m) it surpassed the O. T. Bassett Tower to become the tallest building in El Paso; it is still the city’s fourth tallest building. Designed by Trost & Trost, the Plaza is an Art Deco styled 19-story reinforced cast-in-place concrete structure with setbacks at the 16th and 17th floors. It is faced with brown brick and concrete and crowned with a Ludowici clay tile pyramidal roof. The exterior remains largely unaltered from its original form. Elizabeth Taylor briefly lived in the penthouse of the hotel after she married Conrad’s son, Nicky Hilton.
Scheduled to open in late 2019, the hotel will feature the world’s largest tequila collection.
The property will offer 131 sleeping rooms.