Events
Follow the Code -Follow the WHO International Code of Marketing of Breast-Milk Substitutes
May 3, 2018
10:00 AM - 12:00 PM
910 East San Antonio. El Paso, TX 79901
- Event Days:
- Thursday
- Venue:
- Consulate General of Mexico
- Admission:
- Free
- Website:
- www.abc-ep.org www.facebook.com/Alliance-of-Border-Collaboratives-
- Contact Name:
- Rosalba Ruiz- Holguin
- Contact E-mail Address:
- freefrontera77@gmail.com
- Contact Phone Number:
- 915-600-0306
The WHO Code (or simply, “The Code”) is a short name for the International Code of Marketing of Breastmilk Substitutes, which was adopted by the World Health Assembly and UNICEF in 1981. Since that time, a number of resolutions have also been passed to clarify and add to the Code.
The Code is a marketing code that aims to protect breastfeeding, to protect all mothers and babies (whether breastfeeding, formula-feeding or combination feeding) and to prevent aggressive marketing practices that often prevent mothers from meeting their own breastfeeding goals. Infant formula, feeding bottles, and artificial nipples are the main products that fall within the scope of the Code. Pacifiers and breast pumps are not under the scope of the Code. Note that the Code only applies to the marketing of these items– it does not affect whether they are sold or used.